Consumer Confidence and Sentiment Indices
Confidence surveys measure how people feel. Retail sales measure what they did. The gap between the two can persist for more than a year.
Consumer confidence indices survey households about current conditions and expectations for the months ahead, producing a monthly read on sentiment well before hard spending data arrives. They measure how people feel rather than what they buy, and the two can diverge for a year or more, as they did in 2022 when sentiment hit a record low while consumer spending kept rising.
What to remember
- Sentiment and spending diverged for over a year in 2022. A record low survey reading sat alongside rising consumption and a strong job market.
- The two main US surveys weight different things, so they can move in opposite directions in the same month without either being wrong.
- Expectations minus present situation is the more informative reading, because expectations deteriorate before current conditions do.
- Michigan inflation expectations move rate pricing on their own, independently of the confidence headline they are published with.
Step 9 of 10 on Fundamentals & Macro
Consumer confidence indices survey households about how they see their finances, the job market and the economy, both now and over the coming months. They are published monthly, they are among the fastest indicators available, and they measure what people say rather than what they do. That last distinction decides how much weight the number deserves.
When confidence collapsed and spending did not
In mid-2022 the University of Michigan consumer sentiment index fell to the lowest reading in the survey's history, below anything recorded in the 2008 financial crisis or the early-1980s recession. Households described conditions as worse than at any point in decades.
Over the same months, nominal consumer spending kept rising and the labour market kept adding jobs. The divergence lasted more than a year. Anyone who had taken the sentiment collapse as a spending forecast and positioned for a consumer recession was wrong for several quarters.
The explanation is that confidence surveys pick up how people feel about prices, and 2022 was a year of high inflation with a strong job market. People were unhappy about the cost of living and employed, and they kept spending. The survey measured the unhappiness accurately. It simply was not measuring the thing the trade depended on.
The general lesson is worth stating plainly: confidence measures mood, spending measures behaviour, and the gap between them can persist for a year or more. Use the survey to understand mood and the hard data to understand demand.
Two surveys, two questions, two different answers
| Conference Board | University of Michigan | |
|---|---|---|
| Weighted towards | Labour market conditions | Prices and personal finances |
| Rises when | Jobs are easy to find | Inflation is falling |
| Extra series worth reading | Jobs plentiful minus jobs hard to get | 1-year and 5-year inflation expectations |
They can move in opposite directions in the same month without either being wrong, because they ask about different things. A month with strong employment and rising petrol prices lifts one and depresses the other. If you only follow one survey and it disagrees with a headline you read, check whether you are looking at the other.
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Consumer Confidence and Sentiment Indices: questions
Does consumer confidence predict consumer spending?
What is the difference between the Conference Board and Michigan surveys?
Why do central banks watch inflation expectations in these surveys?
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