Fundamental analysis · Beginner

Consumer Confidence and Sentiment Indices

Confidence surveys measure how people feel. Retail sales measure what they did. The gap between the two can persist for more than a year.

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In short

Consumer confidence indices survey households about current conditions and expectations for the months ahead, producing a monthly read on sentiment well before hard spending data arrives. They measure how people feel rather than what they buy, and the two can diverge for a year or more, as they did in 2022 when sentiment hit a record low while consumer spending kept rising.

What to remember

  • Sentiment and spending diverged for over a year in 2022. A record low survey reading sat alongside rising consumption and a strong job market.
  • The two main US surveys weight different things, so they can move in opposite directions in the same month without either being wrong.
  • Expectations minus present situation is the more informative reading, because expectations deteriorate before current conditions do.
  • Michigan inflation expectations move rate pricing on their own, independently of the confidence headline they are published with.

Consumer confidence indices survey households about how they see their finances, the job market and the economy, both now and over the coming months. They are published monthly, they are among the fastest indicators available, and they measure what people say rather than what they do. That last distinction decides how much weight the number deserves.

When confidence collapsed and spending did not

In mid-2022 the University of Michigan consumer sentiment index fell to the lowest reading in the survey's history, below anything recorded in the 2008 financial crisis or the early-1980s recession. Households described conditions as worse than at any point in decades.

Over the same months, nominal consumer spending kept rising and the labour market kept adding jobs. The divergence lasted more than a year. Anyone who had taken the sentiment collapse as a spending forecast and positioned for a consumer recession was wrong for several quarters.

The explanation is that confidence surveys pick up how people feel about prices, and 2022 was a year of high inflation with a strong job market. People were unhappy about the cost of living and employed, and they kept spending. The survey measured the unhappiness accurately. It simply was not measuring the thing the trade depended on.

The general lesson is worth stating plainly: confidence measures mood, spending measures behaviour, and the gap between them can persist for a year or more. Use the survey to understand mood and the hard data to understand demand.

Two surveys, two questions, two different answers

Conference BoardUniversity of Michigan
Weighted towardsLabour market conditionsPrices and personal finances
Rises whenJobs are easy to findInflation is falling
Extra series worth readingJobs plentiful minus jobs hard to get1-year and 5-year inflation expectations

They can move in opposite directions in the same month without either being wrong, because they ask about different things. A month with strong employment and rising petrol prices lifts one and depresses the other. If you only follow one survey and it disagrees with a headline you read, check whether you are looking at the other.

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Written and reviewed by the MarketPro research desk

MarketPro is a trading-signal and trading-education app operated by Harajuku Holdings LTD (Cyprus). Our signal desk publishes and tracks every trade idea in-app, and every page here is checked against the app's live behaviour before publishing. Last reviewed . How we produce signals and content · About MarketPro

FAQ

Consumer Confidence and Sentiment Indices: questions

Does consumer confidence predict consumer spending?
Weakly, and with important exceptions. Confidence tracks how households feel about prices and job security, which is related to but distinct from what they actually spend. In 2022 sentiment reached a record low while spending continued to rise, a divergence that lasted more than a year. Confidence is better used as a cross-check on hard spending data than as a forecast of it.
What is the difference between the Conference Board and Michigan surveys?
The Conference Board index is weighted more towards labour market perceptions, so it rises when jobs are seen as easy to find. The University of Michigan index is weighted more towards prices and personal finances, so it responds strongly to inflation. They can move in opposite directions in the same month because they are measuring different aspects of how households feel.
Why do central banks watch inflation expectations in these surveys?
Because expectations influence behaviour. If households expect sustained high inflation they seek larger wage increases and accept higher prices, which makes inflation self-reinforcing and harder to bring down. Policymakers refer to expectations as anchored when they stay near the target regardless of current inflation, and a sharp rise in the longer-horizon measure is treated as a serious signal.
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